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Essentials
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Software that doesn't suck

Simple tools for people who do what they love.

Scheduling. Payments. Messaging. No enterprise nonsense.

Our Promise

From your first transaction
to your first million

We're with you.

No matter where you are in your journey, our pricing grows with you—not against you.

We win when you win

We're not waiting for you to "become enterprise." We're betting on you now.

Simple Over Complex

We build what you need, nothing you don't. No bloat. No features you'll never use.

Your Data, Your Rules

No shady stuff. No selling your info. Your data stays yours. Period.

Pricing That Makes Sense

Our pricing is aligned with your success. We make money when you make money.

Everything you need. Nothing you don't.

The basics, done really well. No bloat. No complexity. Just what you actually need.

Streamlined Account Creation

Dead simple signup that doesn't make your customers want to throw their phone. Get people in the door fast.

  • Email & social login options
  • Passwordless authentication
  • Mobile-optimized, mobile-first

Ease of Use

We will build exactly the user experience you need. It's your business, your rules.

  • Purposefully built forms and databases
  • User experience first
  • Custom flows and integrations

Payment Collection

Accept payments without the headache. We securely handle payments for fees lower than you will find elsewhere. Get paid and move on with your life.

  • One-time & recurring payments
  • Credit/Debit, Venmo, Crypto
  • Invoicing

User Messaging

Stay in touch with your customers. Send updates, announcements, and personalized messages without a PhD in marketing automation.

  • Email & SMS notifications
  • Custom In-app Messaging
  • Push Notifications

Pricing that makes sense

Fair pricing from day one. We're not here to drain your budget.

$x/month

(We're still figuring things out)

  • Unlimited user accounts
  • Custom signup flows
  • Payment processing (+ low fees)
  • Unlimited in-app messaging*
  • Priority support from engineers
  • Your data stays yours

Cancel anytime. No questions asked.

Join the cause

Believe in our mission?

We are an experienced, driven, and efficient two-person team. Your investment helps us stay independent and focused on what matters. A great product, and great relationships with our customers.

Learn how you can help
Small business is our big business

Need something built?

Stop fighting with technology. Let us handle the boring stuff so you can focus on doing what you actually love.

Tell us how we can help